Revised Aug 2007

Introduction. We at the American Inn & Suites - Ionia recognize the importance of protecting the privacy of individual-specific (personally identifiable) information collected about the guests, visitors and prospective guests ("Customers") of our hotel. Examples of individual-specific information ("Information") are described in the Section, "What is Individual Specific Information?" We have adopted this Customer Privacy Policy to guide how we and affiliates, utilize Information about our Customers. This Policy will evolve and change as we continue to study privacy issues.

Application
Purpose
Security
The Internet
Cookies
Reservations
Email
Sweepstakes/Contests
Other Disclosures
Policy Changes

Application. This policy applies to residents of the United States and our hotel located in the United States only. We do not accept the jurisdiction of any other laws over our activities in the United States. This policy also applies only to our hotel guests, prospective guests and visitors to the website.

Purpose. Our purpose in establishing this policy is to balance our legitimate business interests in collecting and using Information with our Customers' reasonable expectations of privacy. Our intent is to bring you offers and discounts that we believe are relevant to your interests. We believe that our Customers benefit from promotional activity based on Customer Information employed to market goods and services offered by our hotel.

Security. American Inn & Suites - Ionia collects Information only in a manner deemed reasonably necessary to serve our legitimate business purposes and comply with our legal obligations.

We safeguard our Customers' personally identifiable information by using industry standard practices. Although "guaranteed security" does not exist either on or off the Internet, we make commercially reasonable efforts to make our collection of such Information consistent with all applicable laws and regulations.

Currently, our website utilizes a variety of different security measures designed to protect personally identifiable information from unauthorized access by users both inside and outside American Inn & Suites - Ionia, including the use of 128-bit encryption based on a Class 3 Digital Certificate issued by Verisign Inc. This allows for utilization of Secure Sockets Layer, which is a method for encrypting data. This protects confidential information - such as credit card numbers, online forms, and financial data - from loss, misuse, interception and hacking.

We take commercially reasonable efforts to create and maintain "fire walls" and other appropriate safeguards to ensure that to the extent American Inn & Suites - Ionia controls the Information, the Information is used only as authorized by American Inn & Suites - Ionia and consistent with this Policy, and that the Information is not improperly altered or destroyed. Our privacy protection practices help us to maintain accurate, timely, complete and relevant information for our business purposes. Our communication system, software and database practices have been designed to aid us in supporting authenticity, integrity and confidentiality. Although we use commercially reasonable efforts to maintain data security when data is transmitted through third party communication service providers, we do not warrant the security of data during such transmission.

Third party websites that are accessed through links, banners and other means of electronic connection on our web sites have separate privacy and data collection practices, and security measures. We have no control over these third party web sites and no responsibility or liability for the practices, policies and security measures implemented by third parties on their websites. These third party web sites have content, advertising, banners, links, sponsors, partners and connections over which we have no control and no responsibility. We encourage you to contact these third parties to ask questions about their terms of use, privacy practices, policies and security measures before disclosing personal information on linked web sites. We do not endorse or approve the content, terms of use, privacy policy, advertising or sponsors of any linked web site.

The Internet. On our web site we do not collect personally identifiable information from Customers unless they provide it to us voluntarily and knowingly. When you reserve a room with us we will capture information such as name, address, telephone number, email address, and credit card number to process your reservation. The primary purpose of capturing the email address is to send a reservation confirmation to the reserving guest. The confirmation may contain additional offers from our affiliates and business partners that we believe may be of interest to you, based on the information you provide to us. However, Customers can sign up to receive email offers from the web site and select third party partners. If you have asked to be put on our mailing lists, we may contact you via e-mail from time to time. You will always be provided with a way to opt-out of future e-mailings, however we will continue to send e-mails to confirm your reservations.

Like many other Internet sites, we automatically collect certain non-personal information regarding our Customers, such as software client information (for example, IP addresses, browser versions and operating systems) and aggregate information (for example, number of pages accessed) in order to analyze Web traffic and usage trends, and to enable us to tailor content and services to provide a better fit to our Customers' needs. Information of this nature does not pertain to your specific identity and is not associated with your personal information.

Our web sites have hyperlinks that connect the Customer to other websites, some of which are not affiliated with or controlled by American Inn & Suites - Ionia. Once you leave our websites, each new website you visit may have its own privacy policy and terms of use. Your interaction with these sites will not be governed by this policy or the terms of use of our web sites.

Cookies. We may place a "cookie" on your web browser. A cookie is a very small text file that is sent to a Customer's browser from a web server and stored on the Customer's computer hard drive. It assigns the computer a unique identifier. The cookie stores information on your hard drive so we can communicate with you more efficiently, respond to you based on prior sessions at which you provided information about you or your preferences to us and understand what you prefer to view on our web sites. We do not use cookies to store passwords or credit card information. Cookies do not tell us your individual identity unless you have chosen to provide it to us.

Your browser may be set to allow you to be notified when a cookie is to be placed on your browser, decline the cookie or delete cookies that have been placed on your browser. Some functions of our web sites may not work or may work slowly if a cookie is refused.

Our web site uses third party service providers to serve and host our advertisements. These third parties may place cookies on your computer if you click on or access the advertising.

The third party cookies are used to track whether the site was accessed from the advertisement. The cookies generated from the advertisements do not contain personally identifiable information. We do not control these cookies and they may not follow the rules we have set for our own cookies.

We and our third party ad server also use invisible pixels, sometimes called web beacons, on our web site to count how many people visit certain web pages. Information collected from invisible pixels is used and reported in the aggregate without the use of a Customer's personally identifiable information. This information may be used to improve marketing programs and content and to target our Internet advertisements on our site and other web sites. For more information about our third party ad server, or to learn your choices about not having this non-personal information used to serve ads to you, please click here.

Reservations. When a Customer calls our reservation center or contacts us via the Internet, fax or other means about hotel reservations, we need certain information such as name, address, telephone number and email address to respond to the inquiry and to make the reservation. This information is sent to the hotel where the reservation is also recorded. A credit card number is necessary to guarantee the reservation past a certain time. The hotel will charge the credit card account of a Customer who fails to arrive and fails to cancel the reservation in a timely manner. The Hotel may impose other conditions on the reservation such as minimum length of stay, advance deposit and other terms of the contract. A Customer should always ask for and record a confirmation number when making, changing or canceling a reservation. Information collected as part of the reservation process is used as this Policy describes whether or not the Customer actually utilizes the hotel reservation. The hotel may, but is under no obligation to, contact Customers with reservations to inform them about changes in the status of the hotel for which the reservations are made and may suggest alternative accommodations.

Email. Each Franchisor will ask Customers to submit their email address to provide relevant information such as reservation confirmations and special offers. The primary purpose of capturing email addresses is to send reservation confirmations to our guests. Our confirmations may contain additional offers from our affiliates and business partners based on information you provide and your destination. However, Customers can also sign up to receive email offers from the hotel and selected third party partners. In addition, we may collect Customer email addresses and share them with our third party service providers for purposes of conducting consumer research and surveys as more fully described below. Customers will always have the ability to opt-out of future email communications, however, we will continue to send e-mails to confirm your reservations.

It is our intent to only send email communication (other than confirmation e-mails) to Customers who have consented to receive email from the hotel or our carefully selected third party partners, and/or to Customers who have permitted third parties to share the Customer's e-mail address with entities such as the hotel for purposes of receiving promotional e-mails. These communications will relate to hotel offers, Customer surveys, and/or the promotions of select, reputable third parties whom we have a marketing relationship because they offer products and/or services that may be of interest to you. At any time a Customer may opt-out of receiving email communications by following the directions posted in every email communication, by visiting the Brand web site and following the opt-out instructions or by contacting the hotel's Customer Service Department.

We currently use a third party email service provider to send emails. This service provider is prohibited from using our Customer's email address for any purpose other than to send hotel related email.

SWEEPSTAKES / CONTESTS:

Occasionally the hotel runs sweepstakes and contests. We use Information provided for hotel reservations or ask Customers who participate or enter to provide contact information (like an email address). If a Customer participates in a sweepstakes or contest, his/her contact information may be used to reach him/her about the sweepstakes or contest, and for other promotional, marketing and business purposes.

All hotel sweepstakes/contests entry forms will provide a way for participants to opt-out of any communication from the sweepstake's/contest's manager that is not related to awarding prizes for the sweepstake/contest.

What is Individual Specific Information? Individual-specific or personally identifiable information is any information or data about a Customer that in itself, or as part of a unique combination of information, specifically recognizes the Customer by a unique identifier or descriptor. Examples of individual-specific include name, address, telephone number, email address, employment status, credit card type and number, and other financial information.

Other Disclosures. We may be obligated to disclose Information about you to a law enforcement agency or by a court order, or under the discovery process in litigation, investigations, and prosecutions. We may ask certain questions in the reservation booking process to comply with certain laws if you reside outside the United States or meet certain other criteria established by law or executive order. Unless otherwise prohibited by law or our contractual obligations, we may disclose personal information if required to do so by law, court order, or as requested by a governmental or law enforcement authority, or in good faith belief that disclosure is otherwise necessary or advisable.

Policy Changes. We may change or terminate this Policy at any time without prior notice. We will post any Policy changes to our web site to notify you of these changes and provide you with the ability to opt out of any new, unanticipated uses of Information not previously disclosed in the Policy. The Policy in effect at the time of each visit to a Brand web site applies to that visit. Please check our Policy each time you visit our web site if you are concerned about how your Information will be used.